So Tidal, the CD-quality, high-definition streaming audio service backed by Jay-Z and a number of other big names in music, has flopped. While the heart of it’s business philosophy was in the right place – fairly compensating performers for the streaming of their music – not many customers were willing to pony up nearly 20 dollars a month for high-quality streaming of songs.

And that’s mainly because consumers truly can’t tell the difference between high-def streaming and simple digital-quality audio.

So people voted with their ears. Shame, really. Tidal had a nice site and a pretty sweet promotional video when it was launched a few months ago.